Design and Marketing

At Pinpoint Digital we have developed a mature process honed from building hundreds of web sites for a variety of industries and organization types.   We utilize the following three step process for our design and marketing projects.

  1. Discovery: At the core of our process is a step called discovery where we learn about your organization and delve into the goals that you are trying to achieve with your web site.  This forms the foundation of the design phase and allows us to build web sites that are laser focused on your specific needs.
  2. Design: Using the information we have learned during the discovery phase we create a design that is focused on your messaging and goals.  We present one to three design concepts depending on the project and then work with you to iteratively refine the design.
  3. Buildout: Once the design is finished we build out the web site in a staging environment.  Depending on the specifics of the project this is when the design gets converted into a web site.  During this stage a content management system may get added and any custom programming will be implemented.  The content is added and any search engine optimization work is also performed at this point.  Once we are finished you are able to review the site in this staging area and provide any feedback before the site is launched.

We have found that the above process ensures project success.  We invite you to read testimonials from some of our clients and to view our online portfolio.

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

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