Weekend Reading – January 4, 2013

Posted on in Marketing

As a small business owner, chances are you’re already gearing up for a productive year ahead. The quiet days after the busy holiday season are an ideal time to spend some time reading, planning and setting goals. This weekend’s reading list will help you start thinking about ways to become more productive and effective in business this year.

6 Things Really Productive People Do – Ever wanted to become more productive? Some people seem to be able to complete everything on their to-do list, while others accumulate longer and longer lists. This article highlights 6 things that highly productive people do. These habits include prioritizing, increasing efficiency, integrating activities, actively managing time-wasters, becoming an active learner and not taking things too seriously. Much of these things simply require a change in outlook or approach to life. Spend some time looking at ways you can make changes for the better in your life and you might see some positive changes in your productivity on a daily basis.
Read the article:

5 Things Not to Do in the New Year – While you may have a long to-do list already lined up for the new year, this article offers up 5 things not to do in 2013. As the article points out, breaking old habits is just as important as making new year’s resolutions. This article cautions readers with the following don’ts:

  • Don’t delay on getting a mobile version of your website.
  • Don’t use the “spray and pray” method with your email marketing.
  • Don’t succumb to each and every social media network.
  • Don’t ignore content marketing.
  • Don’t eat bad pizza.

The last one – don’t eat bad pizza – is a bit humorous. However, it does make a valid point: “If you’re going to take in those carbs and calories, make it the best flour + water, mozzarella and sauce you’ve ever had.” The point? You need to prioritize.
Read the article:

10 Effective Ways to Get More Blog Subscribers – If increasing subscribers to your blog is on your to-do list for 2013, then you may be able to glean some tips from this article. It provides 10 concrete actions you can take to up your chances of getting subscriptions. While some ideas are obvious, such as making your subscription options prominent, they can be easy to overlook. Work closely with your web designer to make sure people can easily subscribe.

Another important tip included in the article is to be laser focused. Specialization in your blog topic is a sure way to more subscribers, providing there is enough interest in your selected niche. Other suggestions include guest blogging, staring a podcast, posting in forums, networking and offering cross-promotional deals. The article offers some sound advice that will at the very least get you thinking about ways you can increase subscriptions to your blog.
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