Weekend Reading – January 25, 2013

Posted on in Marketing

5 Content Marketing Blog Lessons You Can Learn from Taking Photos – It can be easy to get into a rut with content marketing, especially when you are focused on producing a consistent flow of content for your website. If you are looking to freshen up your approach to content marketing, you might consider looking at methods used in other creative fields for inspiration.

In this article, the author examines 5 tried and true photography principles and applies them to content marketing. The tips provided by the author will help you gain a new perspective on how to approach content marketing. The following are the 5 ways you can apply photography techniques to your content marketing.

1.Get in close – When writing about a topic, consider narrowing it down to one aspect of the topic rather than focusing too broadly. While it has a narrow focus, it will have a strong appeal to those who are seeking the specific information you’ve written about in the article.

2.Try out interesting angles – Approach topics from a different angle. Don’t be afraid to break boundaries within your industry and write from a new perspective. This approach makes for interesting content.

3.Pay attention to the background – Provide enough background information in your content marketing articles so that anyone visiting your website can read it without having to do a lot of research to understand it.

4.Use creative juxtaposition – Take two seemingly unrelated topics and bring them together in one article to provide readers with new insights by making interesting connections between the two.

5.Watch for great opportunities – Always be on the lookout for interesting anecdotes that can be used for content marketing articles.

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The New Skill Every Social Media Marketer Must Possess – As social media marketing has emerged and developed, the skills for the position have continued to change. At the start, the basic requirements for being a social media marketer were mainly the ability to communicate, network and use social media effectively. As engagement metrics have improved, the ability to analyze statistics has also become important. The latest requirement for the field is “experience and expertise with photography and graphics production” as the author points out.

As a business owner, it is helpful to look at these developments in social media marketing. This latest skill set emphasizing expertise in photography and graphics production represents a shift from text to photo and graphics based sharing on social media sites. Graphics with text integrated into them have become wildly popular, but even the ability to create captivating photos and engaging infographics to share on your social media networks is important as users come to expect funny, insightful, inspirational and interesting graphics in their social network feeds. The author suggests that the importance of visuals in social media marketing is growing and businesses will want to adapt their strategies accordingly.

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