Weekend Reading – January 11, 2013

Posted on in Marketing

The 3 Rock Solid Questions To Guide 2013 Social Media Success – Did you struggle with social media in 2012? If you’re like most small businesses, there is at least some room for improvement in terms of social media success. This article presents three questions you can use to guide you in the right direction for 2013. The questions are as follows:

  1. How does social media make us money, and how can we prove that?
  2. Do we have adequate resources to succeed?
  3. How are we segmenting our participation?

The article looks at each of these questions in depth and provides tips for helping you achieve your social media goals based on your answers. Essentially, what it comes down to is that you need to apply social media to work for your business. Social media should enhance your ability to run your business. These questions can help you assess your current usage of social media and make the necessary adjustments to help you meet your business goals.
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Brands Create Their Own Future – Trends come and go quickly. Many businesses are caught in an endless cycle of trying to stay ahead of the trends. The problem is that they are going about it all wrong. As this article points out, instead of working to identify trends and then work towards reaching them with your business, you carefully map out your business’s future based on a selling and buying strategy. At the same time, businesses need to assess the promises they make versus their ability to meet those promises. By setting their own course, businesses can actually become a trend setter rather than chasing trend after trend and never getting ahead.

Finally, the article cautions business owners to focus on marketing their products and services and delivering on their business promise.
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The Best Advertising Isn’t Advertising Anymore – The days of traditional advertising are gone. Advertising is much more subtle now than in its glory days when the mad men ruled Madison Avenue. While you might spend a few moments mourning the loss of this romantic image of advertising in its glory days, the future is bright for those who embrace it.

Currently, advertising is pushing creative boundaries and has opened up many opportunities innovation within the industry. The goal of modern advertising or as the article suggests, “advertising in the post-advertising age” is to reach audiences with unique, authentic content.

Tracking return on investment in these new forms of advertising can be overwhelming at first. However, with digital advertising and social media, the metrics are readily available and very detailed. The data for modern forms of advertising is rich with valuable insights that businesses can use. Therefore, as businesses pursue more and more creative approaches to advertising and marketing, they can immediately evaluate their effectiveness and adjust their strategies accordingly.
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