Weekend Reading – December 28, 2012

Posted on in Marketing

The Best and Worst Times to Send an Email – Sending out emails for marketing campaigns is still a powerful way to reach prospects as well as existing customers/clients. However, knowing when to send out emails so that they stand the best chances of getting opened and read can be difficult. This article includes a helpful infographic by GetResponse to help marketers and small businesses hone in on the best time to send out marketing emails.

Essentially, morning and early afternoon are going to be your best times to send emails, however, the infographic sheds a lot of valuable insights on the timing of when people are most likely to engage with your marketing emails. The hours with the most click throughs are between 8am-9am and 3pm-8pm, while the hours with the most opens are between 8am-9am and 3pm-4pm.

Finally, remember that if you’re sending to different time zones, you’ll want to make sure you schedule the emails accordingly so that your emails are arriving within an hour of peak times.
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How to Make the Most of Your Holiday Downtime – Many small businesses experience a slow period over the holidays during the transition into the new year. If you’re wondering how you can get the most out of your slow time over the holidays, this article offers some helpful suggestions including, reflecting on the year, setting goals, investing in intellectual capital and taking time off.

The holiday season is the perfect time to gain some perspective on your business. You can look back on the previous year and plan for the year ahead. If you have some free time, you should consider taking some time to read industry related books and magazines.

Finally, in order to avoid burning out, taking some time off will do your small business wonders. Just taking a small amount of time to recharge and regroup for the new year doing some things you enjoy at leisure will help inspire and re-energize you for the upcoming year ahead.
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12 Creative Money-Saving Tactics for Small-Business Owners – Times are tough for many small businesses. However, having a limited budget doesn’t necessarily mean you can’t accomplish the goals you’ve set for your business. This article highlights 12 creative ways that small business owners are using to help save money.

Among the money savvy business owners is Karen J. O’Brien, who saved $600 using rebate programs. You know those loyalty programs offered by stores like Staples and Office Depot? O’Brien uses these programs to her advantage when purchasing office supplies. She also makes use of online rebates sites such as to help offset her expenses. She suggests seeking out as many cash-back opportunities as you can in order to save money. The article continues on with many more examples of creative ways to help you make the most of your limited small business budget.
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