Weekend Reading – December 14, 2012

Posted on in Marketing

From free tools to create your own infographics to newly emerging social photo-sharing sites to a new trend for ecommerce, this week’s reading list is sure to give you inspiration for planning your goals for the new year.

3 Free Tools for Creating Your Own Infographics – Infographics are a powerful way to add information and visual interest to your website content. They allow you to express complicated concepts in easy to understand images and text. Finally, because they are eye-catching and informative, many infographics are shared across the web. While it is generally a good idea to have infographics professionally designed by your web designer, you may find the three free tools listed in this article to be helpful in creating quick infographics for your blog or to use internally with your staff.
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Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business – The popularity of social photo-sharing sites like Pinterest has skyrocketed this year and only appears to be growing. Pinterest has proven to be an incredibly powerful marketing tool for businesses. If you’re not already using Pinterest, you should work with your web designer to get your profile set up and branded. However, if you’re already established on Pinterest and want to gain an edge over your competitors, this article offers three emerging social photo-sharing sites you may want to look into for the new year. These sites are more geared towards businesses and include engaging features that encourage or promote shopping for the items pictured.
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Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience – If you’re an ecommerce business, this article offers a look an emerging trend for ecommerce business that are experimenting with retail as branded shopping experiences in the form of pop-up shops. Online, Etsy is a popular seller of vintage and handmade items from sellers all over the world. The draw is that everything is handmade and unique. This year, they’ve opened a holiday pop-up shop in New York City’s trendy SoHo as a way to bring the online experience to holiday shoppers in a retail shop. Some of the ways the pop-up shop is bringing the online experience to offline shoppers is the guest-curator wall and the inclusion of the site’s independent sellers working in the shop on their creations.
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