The Websites that Time Forgot

Posted on in Marketing

If you spend enough time browsing the web, you’ll notice that some websites appear to be stuck in a time warp. These are the sites that time forgot. Many of these sites are like stepping back to the early days of the Internet. Aside from their potential retro or nostalgic appeal, they are far too dated to be taken seriously. If you haven’t updated your website in a while, it may be time to pay your web designer a visit. The last thing you want is for your website to become dated and forgotten like these sites:

Space Jam – Remember when Space Jam came out way back in 1996? Well, the Space Jam website hasn’t been updated since that time and it shows. It is as if you’ve traveled back in time when you land on this website. The graphics and layout look dated and almost primitive compared to the sleek, modern designs of 2013.

While the Space Jam may make you reminiscent of the Internet’s early years, it’s time to move on. We can forgive the Space Jam site for being dated. After all, it’s not as if there is another Space Jam movie coming out any time soon. However, if your business’s website is starting to look like it belongs in 1996, you will need to update it and soon.
Screen shot 2013-08-23 at 2.37.37 PM
Dole/Kemp ’96 – The Dole/Kemp campaign website is still haunting the Internet with its antiquated style from 1996. Looking at the site is like going back in time. Everything about this site screams 1996. It all appears very quaint in the eyes of a contemporary 2013 user.

While this website doesn’t need to be updated, it does serve as a reminder that aesthetics and web standards change over time. In fact, they change rapidly. Even websites from a few years ago now look dated and perform less than optimally. The last thing you want your website to be remembered for is how gimmicky and dated it looks.
Screen shot 2013-08-23 at 3.35.43 PM
Mallrats – The Mallrats website is full of features from the late 1990s including the “enter the mall here” link in the center of an all black background and “virtual mall.” While this website is good for a trip down memory lane, your business website should never fall behind in its design. You need to present a modern, forward thinking image for your business if you want to compete and position your business for growth on the ever-evolving world wide web.
Screen shot 2013-08-23 at 3.44.21 PM
As a good rule of thumb, your website is going to look dated if it has the following:

  • Generic colors
  • Generic typefaces
  • Blinking page elements
  • Images where CSS can be implemented
  • Tables for design

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

Read More