Search Engine Optimization

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So, your great looking new website is live.  The next challenge is helping more people to find it and become your customers.  We’ve found that Search Engine Optimization (SEO) is one of the most cost effective ways of reaching out to customers, and we offer a full agency style SEO solution to our clients.

Any business that trades online should consider SEO as a key part of the overall marketing strategy because it brings many benefits in addition to ranking better in Google or Bing.  Modern SEO takes into account elements such as:

  • Usability
  • Conversion optimization
  • Online PR
  • Reputation management

These are done in addition to conventional techniques such as content writing, blogging, and outreach to potential advertising partners to promote your website and build authority.

Why do SEO with Pinpoint Digital?

Think about it, how often do you search for something on Google or Bing?

You’re unlikely to go beyond the first few results to find a website.  Neither are your customers.  If you’re not ranking towards the top of the search results, then it’s difficult for custoner to find you.  At Pinpoint Digital, we offer comprehensive SEO services in CT that concentrate on improving your website for users and getting great rankings on Google and other leading search engines.

The key part of our approach to SEO is great content creation. We focus on developing high quality, unique content that’s written with your customers in mind while also including the types of search terms that people associate with your products and services.

SEO: The Basics

Search engines help people find information quickly and easily. SEO helps search engines find what people are looking for by:

1.Understanding what people are searching for

2.Matching the content on a website with the search terms people are most likely to use to find it

Search engines take hundreds of different factors into account when determining which website appears at the top of the results, but, in most cases, the key factor between that helps websites rank better in Google is great content written with SEO in mind.

Our Approach to SEO

No two businesses are the same, so a one size fits all approach won’t work with SEO. At Pinpoint Digital, our experienced team approach your Search Engine Optimization project with the specific needs of your business in mind. We have years of experience and understand what works when it comes to delivering SEO for Connecticut businesses. We understand the value of a personalized approach and will work closely with you to:

  • Identify the search terms your customers are using to find your website
  • Help position your website to rank higher in the search results
  • Increase the number of people who are able to find your website
  • Improve the quality of your website’s visitors to help increase conversions

SEO Benefits

In a competitive online market, SEO makes a big difference in helping people to notice you.  Our cost effective approach to search engine optimization will help you connect with the right customers for your business whether you are focusing on SEO in CT or nationwide.

While we don’t guarantee overnight success, we do deliver great results for our clients. As a result of our carefully targeted SEO strategy, you will see:

  • Improved rankings in leading search engines
  • Increased traffic to your website
  • Increased sales or footfall to your offline store

Your search for a CT SEO agency may have been difficult. Many agencies are all promises and no delivery. Pinpoint Digital is different. We will develop an SEO strategy specifically designed to meet the challenges of your business. Together, we will work with you to release the full potential of your site. Contact us today to find out how we can help you!

SEO Copywriting

Keyword Research

Page Optimization

Link Building

Blogger Outreach

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

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