How Your Small Business Can Benefit from Using Google Analytics

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Every small business owner who has a website and uses online marketing strategies need to know how they can benefit by using Google Analytics. Business owners who have not yet transitioned to online advertising and marketing need to do so because they are missing out of a lot of potential sales and to expand their […]

How Your Small Business Can Benefit By Using Cloud Computing

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Every day, more small business owners are trying to figure out ways to cut expenses to increase their profits. Technology has been used in many different capacities to cut business expenses, and one way you need to start thinking about is how your business can benefit by using cloud computing services. Many small business owners […]

How to Nurture Leads with Content

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As content marketing continues to grow in importance, many small businesses are struggling to strike the right balance of content and marketing in their blogging efforts. Indeed, striking the right balance can be difficult. Weaving a subtle marketing message into content that your readers will enjoy isn’t easy. However, if you’re consistent in your content […]

How to Beat The Start-Up SEO Blues

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How to Beat the Start-Up SEO Blues Start-ups on the edge of success are inherently fast-paced, exciting and challenging businesses that all seem to have one common problem. Many struggle with SEO and marketing their blog to their targeted demographic, but it doesn’t have to be this way. SEO is really very simple when the […]

Effective Website Design

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First impressions count. In person, you have a few seconds to make a positive impression on someone. However, Internet users make split second decisions about a website as it loads. Your website needs to load quickly, appear professional and be easy to navigate. Otherwise, you’ll lose business to your competition. At Pinpoint Digital, we understand […]

Dodge the Google Slap: Creating a Google-Friendly Website

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According to (at the time of this writing) Google holds a steady 65+ percent of the search market. For many online businesses and marketers the only search results and ranking results that matter are Google’s. Big algorithm updates are reliable for disrupting some search patterns. Witness one of the supposed largest updates-the Farmer update-and […]

Do You Need an Inbound Marketing Agency?

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Hiring an Inbound Marketing Agency is a big decision that frightens many small business owners.  It’s natural for those unfamiliar with the term “Inbound Marketing” to especially feel intimidated by the upfront costs and necessary changes to their marketing campaign.  Although it may be a daunting task, don’t let fear stop you from hiring an […]

Designing a Website

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When you set out to design a website for your business, select the website design firm carefully. The process of designing a website can be challenging. In order to achieve the best results, the website design process needs to be collaborative. At Pinpoint Digital, we strive to work closely with you to create a website […]

Content Management Systems

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Content Management Systems are being integrated into many types of online web sites. A Content Management System is often referred to as a CMS. If you make frequent changes to the content on your web site, having a CMS can be both a time and money saver. What Is a Content Management System? A CMS […]


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We’ve produced a number of useful online marketing guides and resources to help you and your business to get more from your activity online.  As a leading CT Web Design and SEO agency, we’ve worked with hundreds of clients to provide them with online strategies that have made a real difference to their business. The […]

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

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