Every business with a website needs to focus on page content. Page content needs to be updated frequently to make the website engaging. Also, search engines rank websites based partially on how often the content is updated. In addition to continually updated your website’s page content, you need to make sure all your pages have a strong call to action.
What is a call to action? A call to action is simply an invitation for your website’s users to take action. “call us today for your free consultation” or “join the conversation on our social media sites” or “sign up for our mailing list for exclusive deals” are all examples of calls to action. If you don’t invite your users to take action, chances are they won’t. Do the pages of your website have a strong call to action?
In order to craft a strong call to action for each of your web pages, you’ll need to determine the overall purpose of your website as well as each of its pages. To be effective, a call to action needs to be concise and to the point. Without a clear idea of your website’s purpose, you won’t be able to craft a strong call to action on each page of your site.
Do you want to improve social media engagement? Do you want to compile a large mailing list? Do you want to generate new leads? Whatever your goal, you need to cohesively work it into every page on your website with a strong call to action. Work with your web design firm to carefully evaluate your goals and develop a plan to strengthen your page content over time.
Won’t people simple like your Facebook page or follow you on Twitter or call you for more information about your business? Why do you need a call to action on every page? The truth is, people are more likely to take action when you ask them. A friendly invitation on each page to either like you on Facebook or subscribe to your mailing list will go a long way toward helping you achieve your longterm goals for your website.
So what exactly is a strong call to action? There’s no formula for you to follow when it comes to crafting a call to action, but you do need to make sure it is concise and specific. Users need to be able to quickly and clearly understand what it is you want them to do after reading your call to action in your page content. Ultimately each page’s call to action should further your overall goal for your website. If you’re struggling to develop a strong call to action on your website, contact your web designer for assistance.