Is It Time for a Fresh Logo Design?

Posted on in Marketing

Spring cleaning offers a wonderful opportunity for homeowners to get their homes, yards and gardens prepared for the busy summer months ahead. Cleaning and organizing allows people to rejuvenate their living spaces. As summer draws near, it is also a great time for you to consider how your company presents itself to your customers. How do you want your company to be perceived? Does your logo and branding provide your customers with the perception you desire?

If it’s been a while since you’ve updated your logo, you may want to consider a fresh design. Your logo should capture the essence of your business. It should set the tone for your business and how it is perceived. Your products, services, customers and design trends change over time. In order to continue to connect with your customers, your brand needs to adapt to these changes.

Apple’s iconic logo is an example of how to evolve your branding over time. The powerful Apple logo has evolved from the groovy and colorful Apple of the 1980s to the sleek and sophisticated brand we know today.


Source: Huffington Post: How 12 Famous Logos Have Evolved Over Time

Whether you choose to simply update your business’s logo to align with current design trends, match the way you want your company to be perceived or want to update your logo seasonally like Google, you’ll be providing your customers with a better overall branding experience and brand loyalty.

Some business owners make the mistake of thinking their logo needs to stay the same in order to create a strong brand. However, if you want to create a strong connection with your customers, your logo needs to evolve over time to match your evolving products, services and customers. Even subtle changes to your existing logo can have a significant impact.

Many business owners are too busy to devote time to keeping their logo refreshed. However, it is extremely important to make sure your logo represents your company and your customer’s expectations. Working with a web design firm that offers professional logo design services like Pinpoint Digital will allow you to establish and maintain a strong connection to your customers through your branding.

A logo can be easy to overlook when you’re busy running a business. However, just like spring cleaning, you’ll be amazed at the impact an update to your logo can make. At Pinpoint Digital, we can help you create and maintain a powerful brand experience. Give us a call today to see how our logo design services can revive your brand.

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I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

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