Archive for the "For Geeks Only" Category

Why Your Business Needs SEO and Why It Needs It Now

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These days, businesses don’t have to spend millions on commercial ads or billboards to get their market to notice them. SEO has made it easy for companies to reach out to their consumer base in ways that are much more cost-efficient, effective and meaningful. If you still haven’t made SEO a part of your company’s […]

What is a RSS Feed, and How Can My Small Business Benefit by Using It?

Posted on in For Geeks Only

Like most small business owners, you have probably segued from print advertising to online marketing and advertising to draw in new customers for your company. Online media makes it easier for customers and other industry leaders to keep up with your company, and what you have to offer. Once you start exploring the options of […]

What Are QR Codes And How They Can Help Your Business?

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Have you seen strange looking black and white squares lately?  On bus stop advertisements and in newspapers and magazines?  What are these strange barcode like objects and how can they help your business? They are Quick Response codes (QR codes) and they provide consumers immediate access to digital information.  They are similar to barcodes used […]

Website Design Principles

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An effective business website attracts new customers and increases sales. In order to attract new customers and increase your sales, you will need to provide visitors to your website with a positive experience. The design of your website will play a critical role in this experience. At Pinpoint Digital, our website design principles center around […]

Using Simple Landing Pages to Funnel Customers to Your Online Business

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The landing page is an often misunderstood tool. Many marketers misunderstand a landing page to be the home page of their business website. But a landing page in the terms we are about to apply, is a strategic sales funnel which typically has little to do with a larger website. Funnel = Landing Page Armed […]

Twitter 101

Posted on in For Geeks Only

Everyone on the Internet has probably either used or at least heard of Twitter. For those unfamiliar with the site, Twitter is a microblogging service that lets you answer the question “what’s happening?” in 140 characters or less. The popularity of the site has surged over the last couple of years and it has become […]

The Content Marketer’s Toolkit

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Content marketing is growing in importance. Search engines and consumers now demand quality content no matter whether they are browsing the web or scrolling through their social media feeds. As a business owner, you likely understand the importance of content marketing, but might not know exactly how to develop an effective strategy. In order to […]

Should You Create a Mobile App for Your Small Business?

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Should You Create a Mobile App for Your Small Business? Should You Create a Mobile App for Your Small Business? You’ve heard the new online marketing buzz that businesses are creating mobile apps that their customers can download to their mobile devices. To survive in business today, you need to have a minimum of a […]

How Your Small Business Can Benefit from Using Google Analytics

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Every small business owner who has a website and uses online marketing strategies need to know how they can benefit by using Google Analytics. Business owners who have not yet transitioned to online advertising and marketing need to do so because they are missing out of a lot of potential sales and to expand their […]

How Your Small Business Can Benefit By Using Cloud Computing

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Every day, more small business owners are trying to figure out ways to cut expenses to increase their profits. Technology has been used in many different capacities to cut business expenses, and one way you need to start thinking about is how your business can benefit by using cloud computing services. Many small business owners […]

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I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

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