SEO and content marketing are two sides of the same coin. Unfortunately, many small businesses have difficulty implementing SEO in their content marketing strategies. If SEO and content marketing go hand-in-hand, then why is there such a disconnect? Not too long ago, it was common for businesses to produce key-word heavy content almost exclusively for search engines. The content didn’t have to be well-written, interesting or even relevant. However, as search engine algorithms have become more sophisticated, standards have tightened. In order to compete, businesses must now strike the right balance between search engine friendly content and content that people actually want to read, discus and share.
When setting out to improve your SEO for content marketing, you’ll want to sit down with your web professional to develop a strategy that is in line with current web standards and best practices. Here are 5 tips to help get you started in the right direction:
1.Who cares? Before you post anything, ask yourself this question. When planning out your content, do some keyword research. If you’re unsure of how to do keyword searches, work with your web professional. In order to create content that people will want to read, discuss and share, you will need to understand what people are interested in. If your business serves a niche demographic, concentrate on finding topics those folks will find engaging.
2.Publish your blog on the same domain as your business. For example, you should use BusinessDomainName.com/Blog instead of Blog.BusinessDomainName.com. While it may seem obvious, it can be easy to overlook small details that make a difference in terms of your SEO for content marketing.
3.Be authentic. People want to read about your opinion as an expert in your niche. Even if what you’re saying is controversial, people will respect your stance. Over time, you will build trust and authority by standing for something with your content marketing.
4.Remember, your content is your brand. Consistency is very important when focusing on SEO for content marketing. You need to make sure every one of your posts are consistent with your overall brand message. Readers visit your blog and follow you on social media because you are an authority within your industry. Make sure you give them content and resources they have come to expect.
5.Encourage guest posts on your blog. Hosting guest bloggers will open your blog up to new readers who may have never otherwise found it. Once there, many will subscribe and follow you on your social networks.
By applying some of these tips, you’ll be able to establish a balanced approach to SEO with your content marketing. Instead of focusing on keyword driven content, your focus will now be on creating high quality content that will grow an active audience online.