Ever consider publishing your blog on Amazon Kindle? If the answer is no, you’re not alone. Surprisingly, not too many blogs are published to the platform even though the process is quick, easy and free. Chances are good that not too many small business owners have given it much thought. However, with Amazon Kindle users numbering in the millions, publishing to their platform is an attractive option. Here are 5 reasons why your should consider publishing your small business’s blog on Amazon Kindle.
1.Exposure – Publishing your blog on Amazon Kindle will give your blog and your business an incredible amount of exposure. Think about it, with millions of users, many Amazon Kindle users would never have otherwise been exposed to your blog or your business. Therefore, publishing on Amazon Kindle presents a tremendous opportunity for you to generate new leads and grow your business.
2.SEO – While publishing your blog on Amazon Kindle won’t directly influence your search engine results page ranking, it can give your website more credibility. Amazon is the largest online retailer and therefore, the search engines give it a great deal of weight. Publishing your blog on Amazon will surely give you some added authority both in terms of the search engines and those who happen upon it while searching for blogs on their Kindle devices.
3.Passive Income – It may not be much, but Amazon pays a 30 percent commission of the total price you set for your blog. You can set your price between $0.99 and $1.99. Why would someone pay for your blog on their Kindle instead of just visiting your website? Convenience. Being able to purchase your blog and have instant access to it on their Kindle device is well worth the nominal fee for many users.
4.Increased Conversion Rate – Because your readers will be paying to read your blog content, they are more likely to have a higher conversion rate than random visitors from the Internet. You’ll be able to gradually build a dedicated readership, generate leads and gain new customers.
5.Instant Feedback – Amazon allows readers to rate your blog. Therefore, you’ll be able to receive instant feedback from Amazon users. As long as you’re producing quality, engaging content, you’ll get some solid feedback. If your blog could use some work, you’ll be able to use the feedback to make improvements. Either way, having instant feedback is a valuable resource for any small business owner.
If you’re ready to get some great exposure for your business by publishing your blog on Amazon Kindle, then talk with your web designer. Publishing your blog is easy and only requires three steps. In most cases, you’ll be able to do it yourself. However, if you’re not comfortable with the process, it wouldn’t hurt to consult your web pro. Once the initial setup is done, you won’t have to worry about it. Your blog will be instantly updated on Kindle each time you publish a new post.