Archive for November, 2014

Apache Vs Windows Server – What’s the difference?

Posted on in Uncategorized

Web server software is used to process requests and deliver data. All websites use web server software. The two most popular server softwares are Apache HTTP Server and Windows Microsoft Internet Information Service (Windows IIS). Your website is most likely using either Apache or Windows. What’s the difference? Apache HTTP Server The Apache HTTP Server […]

Should you have a separate Stylesheet for Print?

Posted on in Uncategorized

Chances are good that you work hard to provide visitors to your website with valuable information and resources. This is an important step in creating a strong online presence for your business. Over time, you will have established your website as the “go to” source of information in the industry you serve. This is great. […]

Why Privacy Policies are Essential for Online Businesses

Posted on in Uncategorized

It’s a huge world wide web out there. Anyone can set up a website and present themselves as a reputable business. This can be a scary proposition for online shoppers. In a world where identity theft is prevalent, Internet users are understandably wary of websites and shopping online. Web savvy shoppers often look over a […]

What information should you have in your website footer?

Posted on in Uncategorized

In web design, the website footer is often overlooked as an afterthought. However, it is a very important element in the overall design of the website. Sure, it’s not the most prominent area area of your website or the most impressive, but it is a place that users generally expect to find information about your […]

5 Tips to Speed Up Your Website

Posted on in Uncategorized

The speed of your website plays a large role in your success online. According to KISSmetrics, 47 percent of consumers expect pages to load in 2 seconds or less and 40 percent of Internet users abandon a website that takes an excess of 3 seconds to load. If this is not startling enough, consider that […]

The Best Location for Navigation Menus

Posted on in Uncategorized

Navigation menus are essential web design elements. However, their importance is often overlooked or taken for granted. How much thought did you put into the placement of your website’s current navigation menus? Most people don’t give it much thought and this is a mistake. Your current navigation menus may be serving you very well, but […]

What to Look for After a Google Update

Posted on in Uncategorized

Every website owner dreads the idea of a Google update. However, these updates are a reality of doing business on the Internet. The best approach to minimize the dread is to establish a strong online presence for your business without resorting to black hat SEO techniques. Still, even the best intentioned website owners can sometimes […]

CSS Gradient Shading Explained

Posted on in Uncategorized

Gradient shading is a common web design technique. It is used to show depth on an otherwise flat looking web page. Gradient shading can be used to improve the usability of interactive page elements such as buttons. In contemporary web design, can be used to achieve attractive gradient shading on web pages and elements. In […]

How to Add Remarketing Code to Your Google Analytics

Posted on in Uncategorized

Do you have visitors who interact with your business online, but don’t complete your calls-to-action? Every business does. Not everyone who comes in contact with your business subscribes to your mailing list, purchases a product or contacts you for a free consultation. So how do you reach these interested visitors to follow up? It’s easy […]

Embedding YouTube Videos in Web Pages Improves Engagement

Posted on in Uncategorized

If a picture is worth 1000 words, then video is worth an exponential number of times more than a single picture. There is not question about it, video is engaging. YouTube has over 1 billion unique users visit their site each month. Over 6 billion hours of video are watched each month and 100 hours […]

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

Read More