When you think of a brand, what comes to mind? For most people it’s the logo. This is why your logo is the most important part of your brand. As a business owner, it is important for you to understand how your logo is perceived and how it represents your brand. While you may not […]
In order to understand what a WordPress framework is, it’s important to understand the concept of a WordPress theme. A WordPress theme controls what your site looks like. If you’ve ever launched a basic WordPress blog or website, chances are you’ve looked at a wide variety of WordPress themes. A theme is a pre-packaged design […]
With readily available templates and out-of-the-box web design solutions, you might wonder why you need a custom design. While out-of-the-box web design solutions are affordable and simple to launch, they are not really a good option for businesses looking to establish a strong online presence. Templates and other out-of-the-box web design solutions are more affordable, […]
What’s all the hype over Hyperlapse? Instagram is known for its photo-filtering app of the same name. Many businesses have successfully integrated Instagram into their digital marketing strategies since the launch of the popular app. Last week, Instagram launched a new app called Hyperlapse. The new app is designed to improve time-lapse video recorded on […]
A squeeze page is a type of landing page designed to solicit a wide range of opt-in actions by web users. These opt-in actions can range from signing up for a mailing list to subscribing to promoting the purchase of a new product or service. Successful squeeze pages are narrowly focused on their target demographic […]
Want to improve engagement, retention and conversions on your website? You can boost all three by improving the speed of your website. You might think your website loads fast enough, but in reality, it may need some improvement. The speed of a website can have significant impact on its usability. Users become frustrated with slow […]
Web safe colors display solid, non-dithered and consistent color on any computer monitor or web browser capable of displaying 8-bit color or 256 colors. The palette contains 216 rather than the 256 colors because only 216 will display the same on all computers. The concept of web safe colors is a bit antiquated with today’s […]
Many businesses are turning to native advertising as a way to strengthen their online marketing strategy. However, it’s important to remember that everything on your website can have an impact on search engine optimization (SEO). What kind of an impact does native advertising have on SEO? Is native advertising good for SEO? Native advertising can […]
ViewPort is a meta element used in the head of the document in order to optimize pages for a wide range of devices. The ViewPort tag tells the browser how to control the dimensions and scaling of pages. Mobile browsers render a page at a desktop width in an attempt to provide the best user […]
A web application is an application program. It is stored on a remote server and delivered via the Internet through a browser. A custom web application is a web application that has been custom developed to meet specific project requirements. Most websites contain web applications and some contain custom web applications. Custom web applications are […]
Read MoreI want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!
~ John Forgione – Executive Vice President – SFA Marketing, Inc.
