Archive for July, 2014

What is native advertising?

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Native advertising is attracting a lot of attention lately in the media. In fact, the term has generated so much attention that it has become a meaningless buzzword in some circles. So, what is native advertising? Simply put, native advertising is a method of online advertising in which the advertiser provides ad content in the […]

Should you redesign your website each year?

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It can be difficult to know how often to redesign your website. Some gurus recommend once every two years, while others suggest a redesign each year. Unfortunately, there’s no set formula for success on the Internet. Determining when to update your web design isn’t an exact science. Perhaps the best thing to do is to […]

Ways of Making Your Website Load More Quickly

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Your website loads fast, right? But is it fast enough? According to Amazon, their revenue increases 1 percent for every 100 milliseconds they shave off their site speed. Similarly, Walmart has experienced a 2 percent increase in their conversion rate for every 1 second of improvement to their site speed. While your revenue stream or […]

Responsive Design or A Dedicated Mobile Website – Which is better?

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As a business owner, you understand the importance of reaching your growing base of mobile customers. However, you may not be able to decide whether a responsive design or a dedicated mobile website is the best solution for your business. By simply decided to go mobile, you are leaps and bounds ahead of many of […]

Should you make your site multi-lingual?

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As a business owner, it is important to look at the growth of non-English speakers in the United States. For example, there are now more than 37 million Spanish speakers in the United States today. According to Pew Research, this represents a 233 percent rise in Spanish speakers since 1980, when there were only 11 […]

Making the Best Use of Web Fonts to Freshen Your Design

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When you are satisfied with the overall appearance of your website, you may be reluctant to make any changes. However, it’s important to periodically update the design of your site. Web fonts are a subtle way you can freshen your web design without making drastic changes. Visitors will appreciate a change in the fonts on […]

ColdFusion – A Faster Development Platform

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ColdFusion is a nimble programming language. It allows developers to efficiently build, deploy and maintain web applications. Unlike other languages, ColdFusion is quick and easy to write. This allows developers to create web applications for clients under tight deadline constraints. Even though it is a simple programming language, it is very powerful. ColdFusion provides developers […]

Finding the Right Color Scheme for Your Brand

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Finding the right color scheme for your brand is essential. If your color scheme is off, you could have the best product or service on the market and still fail. Your brand’s color scheme needs to resonate with your target demographic. Color plays a much larger role than anyone would expect in the perception of […]

Pinterest – A Great Idea for Retailers

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Pinterest is a powerful way to for retailers to boost their engagement and ultimately, online sales. People browse Pinterest for inspiration. Whether they’re planning a vacation, a party, a room makeover, a meal, a garden or an afternoon project with their children, Pinterest is a wonderful place to get creative ideas. As a business owner, […]

Clean Design for Better Conversion Rates

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Everyone wants better conversion rates on the website. While many people understand the need for a strong call to action and engaging web content, clean design is also a necessity. Clean web design can greatly improve your conversion rates. Especially when you already have a strong call to action crafted throughout your website’s content. With […]

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

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