Understanding how you acquire users, their behavior after acquisition and their conversion patterns are all critical to the success of your online presence. Until recently, business owners have had to rely on Traffic Sources in Google Analytics. The Traffic Sources section of Google Analytics had been a daily resource accessed by millions of people for […]

Even small seasonal design changes can make a huge difference in the overall user experience on your website. During the winter months, the outdoor landscape can be monochromatic, bleak and even depressing.  The best colors for winter web design will capture the best winter has to offer with pops of rich, warm and comforting colors. […]

Google Hummingbird is Google’s latest search algorithm. Google announced in September that it had been gradually rolling out the new algorithm. Drawing inspiration from the Hummingbird, the algorithm is designed to be “precise and fast” and better able to evaluate the meaning behind words. The search algorithm focuses on semantic search and seeks to better […]

Cyber Monday is the Monday following Thanksgiving and Black Friday. Think of it as the “Black Friday” event for online retailers. Shop.org started marketing Cyber Monday in 2005 and since that time, it has been growing in popularity. But compared to Black Friday, just how big is Cyber Monday? In looking at Google Trends data, […]