Archive for January, 2013

How to Launch an Email Marketing Campaign

Posted on in Marketing

Email marketing is still an important part of any marketing strategy. In fact, an email marketing campaign can be an extremely effective way to engage existing users and attract new prospects. However, if you are like most small business owners, you have little time or resources to devote to launching an effective email marketing campaign. […]

Weekend Reading – January 25, 2013

Posted on in Marketing

5 Content Marketing Blog Lessons You Can Learn from Taking Photos – It can be easy to get into a rut with content marketing, especially when you are focused on producing a consistent flow of content for your website. If you are looking to freshen up your approach to content marketing, you might consider looking […]

What’s Your Marketing Bias?

Posted on in Marketing

There are essentially two different approaches to small business marketing. One approach is to focus on proven marketing strategies through traditional forms of media such as newspapers and magazines. The second approach is to follow the trends of social media marketing and focus little if at all on traditional forms of media. What’s your marketing […]

Weekend Reading – January 18, 2013

Posted on in Marketing

How Penn and Teller Turn the Audience Into Social Megaphones – This article identifies an important consideration for businesses when refining their social media strategy. While many business owners are on an endless pursuit of gaining a larger following, they may be overlooking a powerful component of social media’s influence. As the author suggests, instead […]

How to Prepare for Graph Search on Facebook

Posted on in Marketing

Facebook has introduced a potentially game-changing feature called Graph Search. Essentially, Graph Search is “Google” for your social network on Facebook. While it is currently in limited beta, it will eventually appear on top of every Facebook page. When it is fully launched, it will be an interactive feature that Facebook will evolve gradually based […]

Weekend Reading – January 11, 2013

Posted on in Marketing

The 3 Rock Solid Questions To Guide 2013 Social Media Success – Did you struggle with social media in 2012? If you’re like most small businesses, there is at least some room for improvement in terms of social media success. This article presents three questions you can use to guide you in the right direction […]

Branding Tips for Instagram

Posted on in Marketing

In spite of the recent controversy over Instagram’s terms of use, Instagram is still a very viable social media platform for branding your business. However, unlike some of the other leading social media platforms, Instagram requires a unique approach. In order to establish a successful business presence on Instagram, you’ll need to produce a consistent […]

Weekend Reading – January 4, 2013

Posted on in Marketing

As a small business owner, chances are you’re already gearing up for a productive year ahead. The quiet days after the busy holiday season are an ideal time to spend some time reading, planning and setting goals. This weekend’s reading list will help you start thinking about ways to become more productive and effective in […]

5 Ways to Drive Traffic to your Products and Services Pages

Posted on in Marketing

Do you get a lot of traffic to your website, but not to your products and services pages? Many business owners face this problem. Working with your website designer will help you eliminate any problem areas that could be preventing visitors to your website from clicking through its pages. However, there are other steps you […]

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