Archive for October, 2012

3 Reasons Why You Need to Start Using Infographics

Posted on in Marketing

People love infographics. Infographics are ideal as website content because they simplify complex ideas into a format that can be quickly understood. The combination of being both informative and easy to understand makes them ideal for website content. 1. Grab your readers attention. Infographics create a visual break in a website’s content that the eye […]

Give Your LinkedIn Company Page a Makeover

Posted on in Marketing

If it’s been a while since you’ve updated your company’s LinkedIn page, now is the time. LinkedIn recently released an update to their site, and there are some key things you should do to take advantage of their latest release. Between running a business, keeping your website content fresh and interacting on your main social […]

What You Need to Know About Apple Maps

Posted on in Marketing

You might think all you need to know about Apple Maps is that it seems like an epic failure on the part of Apple. However, you need to keep in mind the long-term impact of Apple Maps and how it will relate to your business. It is projected that by 2015, there will be 1,000,000,000 […]

How to Use Social Media for Customer Service

Posted on in Marketing

Social media has made it easier than ever for your customers to interact on a personal level with your business. While some business owners lament the ease with which a handful of negative customers can damage a business’s reputation, proactive business owners will see social media as an opportunity. Instead of fearing negative customers on […]

3 Ways to Use Interest Lists on Facebook to Your Advantage

Posted on in Marketing

As a small business owner, you already understand the importance of maintaining an active presence on social networking sites. Keeping up with all of your social networks can be time consuming, especially if you are actively engaged with your connections. However, managing your business’s social media doesn’t have to be as difficult and time consuming […]

Managing Your Business’s Online Brand

Posted on in Marketing

You’ve done everything right in terms of establishing a strong online brand for your business. You’ve worked closely with a trusted web design firm to create an engaging website that will position you for the future. You’ve become engaged in social media and have a solid social media marketing strategy in place. You’ve worked with […]

Top Reasons Why Your Last Social Media Campaign “Failed”

Posted on in Marketing

Many small businesses have jumped into social media as a form of marketing and seen great success. However, there are just as many businesses that have completely written social media off as ineffective after a “failed” campaign. So what is really going on here? Simply put, social media marketing is easy to get wrong. The […]

Easy Ways to Market Your Website

Posted on in Marketing

It’s no secret that your website is a powerful way to market your business. However, when is the last time you evaluated how good of a job you are doing at marketing your website? While much of your website traffic will come from the search engines, your other marketing efforts should also market your website. […]

5 Tips for Writing Better Headlines

Posted on in Marketing

As a savvy small business owner, you are devoting a great deal of time to adding valuable content to your website. However, without an attention grabbing headline, people may never read your content. Headlines are the icing on the cake. They frame your content and catch people’s attention. Writing engaging headlines can sometimes be difficult. […]

6 Easy Ways to Market Your Business with Pinterest

Posted on in Marketing

If you’re not familiar with Pinterest, it is a social networking website that allows users to create online collages called boards. Users can add (pin) images and video to these boards. The growth and popularity of this social networking site has literally exploded. February 2012 ComScore statistics indicate that Pinterest has over 10 million monthly […]

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