At Pinpoint Digital we have developed a mature process honed from building hundreds of web sites for a variety of industries and organization types. We utilize the following three step process for our design and marketing projects.
- Discovery: At the core of our process is a step called discovery where we learn about your organization and delve into the goals that you are trying to achieve with your web site. This forms the foundation of the design phase and allows us to build web sites that are laser focused on your specific needs.
- Design: Using the information we have learned during the discovery phase we create a design that is focused on your messaging and goals. We present one to three design concepts depending on the project and then work with you to iteratively refine the design.
- Buildout: Once the design is finished we build out the web site in a staging environment. Depending on the specifics of the project this is when the design gets converted into a web site. During this stage a content management system may get added and any custom programming will be implemented. The content is added and any search engine optimization work is also performed at this point. Once we are finished you are able to review the site in this staging area and provide any feedback before the site is launched.