You probably have less than a second to capture the attention of a visitor to your website. As a result, writing page titles with SEO and users in mind is extremely important. Page titles need to be concise, informative and also include relevant keywords in order to be effective for both SEO and web users.
Avoid Clever Titles
It can be tempting to write a clever page title. However, you need to remember how frustrating these types of titles can be for visitors to your website. Web users want to be able to find information quickly. They use titles to be able to find the information they need. Make it easy for them by avoiding clever titles that don’t tell them anything about the page’s content.
In terms of SEO, clever page titles will negatively impact your pages. Your page titles need to be relevant and include terms that users who are looking for the information found on your pages will use in their search.
Engage Your Readers
While it’s best to avoid clever titles, you still need to engage your readers. Write enticing titles that will appeal to your readers. Read your page content and consider what will draw your readers in. Web users type a few keywords into a search box and your page title pops up. What will make your title stand out? Spark their interest in your title and you’ll have them hooked.
Keep it Simple
Short, simple titles are attractive to web users who are searching for information. Clearly tell users and search engines what your page is about. Make your title quick and easy to read and digest. Users should be able to scan your title and evaluate whether or not the page is going to benefit them.
Keywords are important, but the law of diminishing returns applies. You want to avoid stuffing your titles with keywords. Selectively use keywords that will provide search engines with relevant search results and your titles will be effective in terms of SEO.
Writing page titles to be effective for SEO and engage users is more of an art than a science. There’s no formula for writing great page titles. Work with your marketing professional to craft compelling page content and then focus on writing concise, relevant titles that appeal to your target demographic. You want to pique the reader’s interest while at the same time, tell them exactly what to expect if they visit the page.
What tips do you have for writing effective page titles?