Why Your Site Needs to be Mobile

Posted on in Marketing

As a busy professional, I find myself getting on the Internet from my phone all the time
to check on thing or another. No matter where I am, I have my phone with me. When I
have a spare minute, I get online and complete a task here and there. Throughout the
course of a day, I can save a lot of time by multitasking with my phone. For example, if
I’m out at the store, I can get online while I’m waiting in line. While the technology of my
phone makes browsing the web a breeze, the number of websites which are not mobile
friendly is extremely frustrating.

Personally, I feel like tearing my hair out when a standard web pages loads up on my
phone. Not only does it consume a large amount of my limited data plan, but when it
finally does load, I can’t read the text and have to zoom in manually in order to navigate.
I generally make a mental note not to return to any website that isn’t mobile friendly. It’s
simply a waste of time, energy and data on my plan.

If your business website is not yet optimized for mobile devices, you really need to
make this your number one priority. The number of mobile users is growing every
day as more and more people start using smartphones and tablets. It only takes one
bad experience on your website for a mobile user to be turned off. In most cases, the
user will never return to your site. I know I wouldn’t. Honestly, there’s nothing more
frustrating than navigating to a website only to have a standard web page load up in
your mobile browser.

So, if your website isn’t mobile friendly, now is the time to contact your web designer.
Even if most of your current customers aren’t using their mobile devices to access your
website right now, you’ll be positioning your business for future success. The mobile
market is rapidly growing at an unprecedented rate. If your target market isn’t using
mobile technology right now, they will be soon.

Aside from being extremely difficult to view from a mobile device, standard web pages
have large files that can drain a mobile user’s data plan. Considering the level of
frustration I experience when browsing these standard websites from a mobile device, I
can imagine your customers are nearly ready to throw their phones. Make the move to
mobile. Your customers will thank you and your business will continue grow well into the

Leave a Reply

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

Read More