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Why Dynamic Sites are Essential

Posted on in Marketing

As a business owner, your website is just one small aspect of your business. Ideally,
you would have plenty of time to manage your site effectively. However, if you’re like
most owners, you barely have time to keep up with everything you need to get done in
a day’s time. The way your website is developed will directly impact how efficiently you’ll
be able to manage it. If you don’t manage your site via a database, you will need to edit
each page individually.

A ColdFusion powered CMS site will allow you to manage pages en masse via a
database and individual templates. Even if your website is small and easily managed on
a page by page basis now, you want to position your website for future growth right from
the start.

In addition to allowing you to manage your website more efficiently, a ColdFusion
powered CMS site will improve the speed and overall performance of your website.
As a result, a dynamic website will provide visitors with a positive user experience.
Remember, most people simply want to find information quickly and easily while visiting
a website. Visitors who are satisfied with the experience on your website are more likely
to return and eventually become loyal customers.

If you want to position your online presence for future success, then you really need
to consider discussing your options for a dynamic website. Talk with your developer
about creating a ColdFusion powered CMS site that will improve its performance and
also make it easy to manage. As your business evolves, you’ll need to manage your
website’s content. If you don’t develop your website dynamically, you will have an very
time consuming task at some point in the future when you want to change your content.

In today’s fast-paced competitive market, dynamic sites are essential. If you’re in
business, then you’re already over-extended. Your website is too important to allow to
become neglected because you have to edit each page individually. Instead of holding
off on developing a dynamic ColdFusion website until you need it, why not discuss your
options with your web developer and do it right the first time.

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I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

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