With readily available templates and out-of-the-box web design solutions, you might wonder why you need a custom design. While out-of-the-box web design solutions are affordable and simple to launch, they are not really a good option for businesses looking to establish a strong online presence.
Templates and other out-of-the-box web design solutions are more affordable, but they are not going to represent your brand. Unfortunately, even the best templates will end up making your website look generic. In the long run, this will hurt your brand.
Instead of taking shortcuts, you really need to focus on establishing a strong foundation for your business from the start. A custom web design is going to create a strong brand presence for your business. In a competitive online market, a unique brand is important.
While you might think a template will provide you with an acceptable website, it won’t stand out. In order to be successful, your website needs to stand out from your competitors. Have you ever been searching for a local business within a certain industry and noticed that nearly all of the websites look the same? This is what you want to avoid.
The investment in a custom design is worth it to establish a strong brand for your business. Work closely with a web designer who will listen to your goals and help you develop a website design to achieve them. The end result will be a custom designed website that is true to your brand and serves the exact needs of your target demographic.
Many businesses have a cohesive brand identity throughout all of their print marketing collateral. Yet, somehow, they fail to maintain this identity online. Everything from your color scheme to your logo to your choice of font is integral to creating a strong brand identity for your business.
It is going to be extremely difficult to maintain a consistent brand if you use a template. However, if you work with a web designer to create a custom design, you’ll be able to ensure that every last pixel of your web design is representative of your brand.