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Why a Professional Web Designer Is Better Than an Off the Shelf Website

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1269186_95312061As a business owner, you understand how important it is for your business to have a website. However, you may have wondered why a professional web designer is better than an off the shelf website. While off the shelf websites are more affordable and easy enough get online yourself, there are a number of reasons why you will be far better off working with a professional web designer.

Custom Web Design
Working with a professional web designer will enable you to design a custom website for your business. Off the shelf websites are generic and will only allow for a certain amount of customization. In order to meet the needs of your customers and reach your target demographic, you’ll need a custom web design for your business. Standing out in a crowded online marketplace is important. With a professional web designer, you’ll achieve a distinctive look that will get your business noticed.

Improved Performance
The performance of your website is critical to your success in the online marketplace. While an off the shelf website may be more affordable, a professionally designed website will perform much better. You need to provide your customers with a seamless browsing experience. A professional web designer will be able to go through your entire site and ensure it is performing optimally at all times.

SEO Optimized
In order for your target demographic to find your website, you will need an SEO optimized website. Off the shelf websites often lack SEO optimization features. As a result, your website will suffer in the search engine results pages. A professional website designer will build your website with SEO in mind and help you attract your target demographic.

Support
An off the shelf website will come with limited support at best. A professional web designer will provide you with continued support in order to keep your website up and running. You’ll be able to contact your web professional whenever there is an issue with your website and be confident it will be resolved.

Future Growth
An off the shelf website may not allow for future growth. However, a professional web designer will work with you to design a scalable website that can grow as your business grows. Unfortunately, too many business owners opt for an off the shelf solution only to realize later on that it is nothing but a headache.

As you consider your options for a new business website, remember that your website is a virtual representation of your business in the online marketplace. Many of your customers will only experience your business through your website. As a result, you need to present a professional website to your online customers. With a professional web designer, you’ll be able to provide a streamlined experience for your customers.

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I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

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