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What's the Alternative to Flash

Posted on in Marketing

Does your website still rely on Flash? While the popularity of Flash has decreased as design and user preferences have shifted, many websites still use it. Even though your current website may not have a fancy Flash-based landing page, it still may include a Flash element or two.

Even though there is nothing inherently wrong with Flash, there is one big problem with it as mobile Internet usage rapidly increases. Flash is not widely supported on mobile devices. In fact, Apple’s devices do not support flash at all. Therefore, as a business owner, you need to make sure your website doesn’t contain any Flash elements if you want to grow your business online.

Fortunately, there are plenty of alternatives to using Flash that you may want to discuss with your web designer. While one alternative may not be a comprehensive replacement for it, a skilled designer can use a combination of alternatives to achieve your design objectives and effectively replace your website’s Flash elements.

When you sit down with your web designer, you need to determine what role your those elements play in your overall design. You may find that some elements are no longer necessary. However, you also may find that many elements are integral to your site’s design and functionality. Instead of being resistant to replacing your Flash elements, you should look at this as an opportunity to improve your website. Flash was great while it lasted, but with the rise of mobile technology, it is a sinking ship. 640050_19347837

What are your alternatives? JavaScript/jQuery and HTML5 Canvas and are viable alternatives for your web designer to consider when working to replace your website’s Flash elements. It may all sound confusing and complex to you at first, but you can rest assured that your web designer will be able to utilize these alternatives to replace your Flash elements and position your website for the future.

JavaScript/jQuery enables simple animation to take place. For example, this animation can facilitate images sliding or fading in and out. These transitions will prevent your website from becoming static and boring. At the same time, they can help you achieve important design objectives such as rotating messages on the main page of your website. As with any animation, it is always best to use a great deal of restraint. Less is more when it comes to Flash style animations, especially when you are designing for mobile users.

HTML5 is heralded as the future of the Internet. With HTML5 Canvas, web designers are able to integrate multimedia elements, effectively handle graphics, utilize improved input widgets and perform asynchronous operations.

As a business owner, the important thing to remember is that you need to provide a positive user experience for visitors to your website. If you website contains Flash elements, it is time to contact your web designer, evaluate your existing elements and consider the alternatives.

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