What You Need to Know About Apple Maps

Posted on in Marketing

You might think all you need to know about Apple Maps is that it seems like an epic failure on the part of Apple. However, you need to keep in mind the long-term impact of Apple Maps and how it will relate to your business. It is projected that by 2015, there will be 1,000,000,000 iOS devices in the hands of consumers. Some of those consumers will be your prospects and customers. Like it or not, people will most likely be using Apple Maps despite its limitations and inaccuracies.

The time to set up your Apple Maps business listing is now. As Apple is working out the multitude of issues with Maps, you’ll want to stay on top of your business’s listing. As you probably know, this app has been producing some strange results. Here’s what you can do today to make sure that your prospects and customers are seeing the correct information about your business.

The first thing you need to do is verify that your business is actually listed on Apple Maps. You can do this easily by doing a basic query on an iPhone, iPod Touch or iPad for the following terms:

  • business name + city
  • business name + city + state
  • business name + street address
  • business name + street address + city
  • business name + street
  • address + city + state
  • business phone number

If your business isn’t showing up in any of these queries, then its possible that your business isn’t listed in Apple’s database. Another possibility is that listing has your city + state mixed up. For example, say your business is in Manchester, CT and it listed as Manchester, VT. Finally, your business location may not be in Apple’s database.

While there isn’t an official way to resolve any of these issues, you can report it using the “Report A Problem” feature in Apple Maps. Also, you can list your business with Yelp as well as the data providers Apple uses including Acxiom, Factual, Localeze and TomTom.

If your business is listed and shows up in your query results, you’ll need to look it over and make sure that all of the information is accurate. Because Apple is pulling information from a number of different sources, there are a lot of inaccuracies at this point. Therefore, it’s really important to verify your business listing’s accuracy and submit any inaccuracies using the “Report A Problem” screen in Apple Maps.

Apple Maps pulls reviews and photos from Yelp to fill out the listing. It shows the last three reviews that your business has received. While you can’t do a lot to change this, you might consider asking clients or customers that you have a strong relationship with to provide you with a good review on Yelp. The last thing you need to do is make a poor impression on people who are using Apple Maps to locate your business.

Finally, check your listing often. Apple will likely be making ongoing improvements to Maps, so it will be important to make sure that your listing doesn’t get mixed up in the process. Because this can be somewhat complicated and time consuming, you may want to consult your website designer to assist you in managing your Apple Maps business listing.

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