Parallax web design is wildly popular in the web design community right now largely because it offers a new level of interactivity to websites. The idea of parallax design has been around for a while. In fact, it was widely used as a visual effect in 2D side scrolling video games. In parallax design, the background moves at varying speeds to create the illusion of depth.
Drawing inspiration from popular 2D video game design, parallax web design features a background that moves at a different speed than the rest of the page. The concept of parallax design has allowed designers to create incredibly engaging websites stunning visuals and improved functionality.
User experience is fundamental to web design. Parallax design or parallax scrolling can be used to improve user experience. If done correctly, parallax scrolling can make a website infinitely more interactive. While it is not ideal for all types of web design, parallax design excels in online storytelling. Parallax design can offer page depth and animation that will guide visitors through the site as you tell your brand’s story.
Parallax design can also be used effectively to make web users curious and direct them to your calls to action. You can take your credibility to a new level by offering an interactive browsing experience on your website with parallax design. The key is to use it in moderation. Don’t just use parallax design for the sake of using it and being trendy. The best applications of parallax design are deliberate and are used to enhance the user experience.
Before you jump in with both feet, keep in mind that there are some drawbacks to parallax scrolling and parallax design. In most cases, websites with parallax design are one long page. This can impact your search engine optimization (SEO). You also need to be aware of the impact of the design on your page load times. Finally, keep in mind that parallax design may not work well with responsive or mobile design.
Don’t let the drawbacks discourage you. You can work with your web design professional to address these concerns if you are interested in parallax design. Remember to keep your website simple and streamlined. You can use parallax design to tell a visual story and make it fun and interactive. You can also use it to make your calls to action more engaging throughout your site. There are many advantages to parallax design, which is why it is so popular right now.
Are you using parallax design on your website?