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What is keyword density?

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Keyword density is the percentage of times a keyword appears on a web page compared to the total number of words on the page. It is one factor used by search engines to determine the relevance of a web page for specific keywords or keyword phrases. Therefore, it is an important aspect to consider when you are working to improve your website’s search engine optimization.
What’s the ideal keyword density for your web pages? There’s no good answer to this question. Unfortunately, search engine algorithms remain a mystery. However, there does appear to be a law of diminishing returns with keyword density. While you don’t want to use your keywords and keyword phrases too little, overusing them will work to your detriment. The trick to striking the right balance is to work your keywords and keyword phrases into your content in a natural way.

You know you’ve achieved an effective keyword density when you have included keywords and keyword phrases throughout your content without it sounding stilted or artificial. You should be able to read it aloud and it should sound natural to readers. A final key to keyword density is to make sure that your keywords and keyword phrases are relevant because if you get the density right and the keywords are not relevant, it won’t matter and your rankings will suffer.

In order to achieve the ideal keyword density for your web content, work closely with your web design and marketing pro. You’ll need to make sure you’re generating useful relevant content with a good mix of keywords and keyword phrases in order to get the kind of results you need for success in today’s competitive market.

What do you consider to be the ideal keyword density for your website content?

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