Google Hummingbird is Google’s latest search algorithm. Google announced in September that it had been gradually rolling out the new algorithm. Drawing inspiration from the Hummingbird, the algorithm is designed to be “precise and fast” and better able to evaluate the meaning behind words.
The search algorithm focuses on semantic search and seeks to better evaluate the meaning behind user queries rather than matching up instances of words in its Web index. Hummingbird pays more attention to every word in a query. As a result, the algorithm takes into account the entire phrase, sentence or meaning. Ultimately the goal for Hummingbird is to allow Google to provide users with more relevant search results.
Instead of looking at the new algorithm update as a roadblock, you should look at it as an opportunity to evaluate your existing web content. Does it allow Google to match up relevant search queries with your content? How can you improve your content to make it more relevant to those searching for your products and services? How can you optimize your website to meet the new challenges posed by Google Hummingbird? These are just a few of the questions you need to be asking yourself as a business owner with a web presence.
Don’t get discouraged. It may seem as though Google rolls out a new algorithm just as you are starting to recover from the last update. However, if you focus on your website users, you will continually improve your content as Google’s search algorithms improve.
Have you noticed any impact in your ranking as a result of Google Hummingbird?