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What iOS 7 Means for Web Design

Posted on in Marketing

Screen shot 2013-06-16 at 9.01.51 AMTim Cook heralded iOS 7 as “the biggest change to iOS since the original iPhone when he unveiled it at Apple’s WWDC this week. The new design represents a shift to a flatter design and more gesture-driven user interface. It also places a stronger emphasis on interactions and animations. The modern appearance and intuitive design of iOS 7 is sure to attract more cell phone users to the mobile web.

So, what does it mean for web design? The new operating system is expected to be a huge success and will ultimately influence the direction of web design to more flat designs with an emphasis on gesture-driven interactivity. Mobile websites will become even more important since the new OS is going to expand the growing ranks of mobile web users. Web design will follow the new trend set by iOS 7 and continue the push toward flat web design while still holding on to textures and gradients in favor of a simple beauty that is focused on content.

Will the arrival of iOS 7 be as dramatic as the introduction of the first iPhone? It’s too early to tell, but it is certain to continue pushing the direction of web design and usability forward. iOS 7 users will demand the same simplicity and usability across the web as they join the ever-increasing ranks of mobile web users.

As a business owner, you will want to watch the emergence of iOS 7 closely. Apple tends to set new trends and the rest of the design world follows. In order to maintain a modern appearance and cutting edge user experience for your website, you may want to work with your web designer to implement some new design elements.

If your website is not optimized for mobile browsing, you will want to ask your web designer about developing a responsive design. Responsive designs adapt to the size of the screen on any device to provide users with an optimal user experience whether they are on a laptop, tablet or smartphone. Apple’s new OS is certain to introduce a whole new set of users to the mobile web. If you don’t adapt to the changes taking place in the mobile marketplace, you’ll be losing business.

In order to grow your business, you will need to keep your website updated. While you don’t need to chase every new trend as it emerges, your website should adapt to meet the evolving expectations and needs of your prospects and customers. Staying on top of trends in web design can be time consuming and overwhelming. However, if you work closely with your web designer, you’ll be able to maintain a powerful and compelling web presence for your business.

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