In web design, the website footer is often overlooked as an afterthought. However, it is a very important element in the overall design of the website. Sure, it’s not the most prominent area area of your website or the most impressive, but it is a place that users generally expect to find information about your business.
Ever have trouble finding contact information or a physical location for a business on their website? Yeah, me too. If all else fails, I generally scroll down to the footer. The footer is a standard place to include important information about your business.
Now, this is not to say that you shouldn’t include this information in a more visible place on your website. You absolutely should integrate this information into a prominent call-to-action on your website. However, when people are in a hurry, they often scroll down to the footer to find vital information.
Your website footer should be simple and clean. It should include basic information about your business. You can include the basic information in the footer itself or you can link to a contact page. If you maintain an active presence on social media, you can also include social media links in the footer.
If your business has a physical location, include the address in the footer. The same goes for a phone number. Make it easy for users to find this information by keeping your footer clear of lots of clutter. A simple navigation bar, social media icons, your business’ physical address and phone number should suffice for most business website footers.
Include any legal information and disclaimers in your footer. People generally include copyright information and any legal disclaimers in this area. Just like fine print on legal documents, users will look to the bottom of the website for this information.
Footers are sometimes used to provide links to related websites, helpful resources and other information that is of use to website visitors. You can use this area to link to business associations, industry partners, related businesses or any other websites you think would be of interest to your web visitors.
Do you have certifications or other credentials to show off? Your website footer is the ideal place to place these certification badges. Often placing these badges in the footer will help establish trust with visitors to your website. Work with your web designer to create badges that fit within the overall design of your site to make the footer as streamlined as possible.
What other information should you provide in your website footer?