What do you think of the new look Facebook?

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Screen shot 2014-03-27 at 7.54.52 AMFacebook’s News Feed is getting a new look. Don’t worry though, the changes are subtle and won’t affect ad specs, performance or optimization. They also will not affect how stories are ranked in News Feed or how content is surfaced to users. Overall, the redesign will have very little impact, but may take a little getting used to for some users.

The new places more emphasis on photos. Photos now span the width of the news feed. This provides users with a better view of photos while they scroll through their feeds. As a business owner, you might consider focusing on creating compelling photos to integrate into your news feed as a result of this part of the update.

While the prominence of photos is the most noticeable change to the new look, you may have noticed larger buttons for the “people you may know” stream. The icons on the “update status” and “add photos/videos” tabs also have been tweaked in the update. Finally, you may notice some new fonts in the mix while using Facebook.

In terms of user impact, the new look of Facebook will be minimal. The prominence of photos in News Feed will make browsing more visually compelling, but otherwise, the changes are subtle.

Facebook is also rolling out a new look for Pages. If your business, like the CT Web Design Company, has a Facebook Page, you can expect it to feature what Facebook is calling a more “streamlined” look in the near future. Pages will feature two columns. The right column will be the Page timeline and the left column will feature information about the brand/company instead of the current staggered, two-column timeline.

The “Invite Your Friends” section will also move from its current place on the right side of the screen over to the left. The text box for posting to the page will shift from the left to the right side of the screen. Much like the News Feed redesign, these changes are fairly subtle and seem to improve the user overall experience. As the new design for Pages rolls out, you may want to discuss updating your Page so it can be optimized for the new changes.

What do you think of the new look?

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