Your website loads fast, right? But is it fast enough? According to Amazon, their revenue increases 1 percent for every 100 milliseconds they shave off their site speed. Similarly, Walmart has experienced a 2 percent increase in their conversion rate for every 1 second of improvement to their site speed. While your revenue stream or conversion rate may not be as giant as Amazon or Walmart, improving the load times on your website is vital to your success.
Simplify your web design. Work with your web development guru to streamline the number of page elements on your website. Instead of using images, use CSS. If your current website has multiple style sheets, combine them into one.
Try to reduce the number of scripts running on your site and place them at the bottom of the page. Your website needs to be as lean as possible in order to perform optimally. It may be difficult, but going through every page and clearing out the cutter may be necessary.
Ask your web developer to help you reduce the server response time. Using a web application monitoring solution to evaluate and shave off your site’s server response time. Google’s PageSpeed Tools will help you learn about performance best-practices and automation.
Compress large pages with high quality content that you can’t pare down. Compression will help reduce the bandwidth of your pages. As a result, the HTTP response will be reduced. Compression will help to significantly reduce load times.
Optimize the images throughout your website. Size, format and the src attribute are the key things that need to be addressed with images. Work with your web developer to evaluate your existing images and optimize them for quicker load times.
Do you use a lot of plugins on your website? If the answer is yes, then you can reduce the number of plugins you’re using. Your web developer may be able to help find more efficient ways to accomplish the same things as the plugins and achieve quicker load times.
You can reduce load times for repeat visitors by enabling browser caching. First time visitors will have to wait while the HTML document is downloaded. In subsequent visits, if caching is enabled, your website will already be cached. This will make your website load even quicker for returning customers.
Before you jump in, you’ll want to have your web developer evaluate your existing website. Together, you can put together a plan to make your website load more quickly. What tips do you have to improve load times?