How fast do pages load on your website? Page load speed is an important consideration for all business owners with a website. Load times impact how long visitors stay on your pages. If your pages load too slowly, most users will navigate away from your website and never return again. Therefore, page load speed is something you need to continually monitor and seek to improve.
While you should always work closely with your web development professional to evaluate and improve your site’s page load speed, here are a few tools to help you get started:
Google PageSpeed Insights
According to Google, PageSpeed Insights analyzes the content of a web page and generates suggestions to make it faster. PageSpeed Insights is a great starting point to look at the page load speeds on your website. Consider using this tool and then discussing your options with web developer. You page performance will be scored on a scale from 0 to 100 points. A score of 85 or above indicates a page that is performing well. Google is continually improving PageSpeed Insights, so be sure to use the tool often.
Web Page Test
This tool allows you to test the speed of your website from a number of different locations around the world with real browsers at true consumer connection speeds. It also allows you to run a range of performance tests such as complex transactions, video capture and content blocking to name a few. The results are rich in diagnostic information that you can use as a resource to improve your page load speeds.
Pingdom Website Speed Test
Use the Full Page Test tool to analyze the load speed of your websites and determine how to make your pages load faster. You’ll be able to analyze what is slow or too big as well as any best practices you’re not adhering to throughout your site. This tool is useful for both business owners and web developers as they work together to boost page load speed.
Web Page Analyzer
Calculate page size, composition and download time with this free website speed test. This tool provides another way for you to evaluate the performance of your website. If page load speeds are lagging, now is the time to talk with your web development pro.
If your website suffers from slow page load speeds, you need to act quickly. Slow page load times can cost you business. Remember, your competition is just a click away. Use these tools to get a quick read on how your site is performing and then contact your web developer to develop a longterm strategy to monitor and improve your website’s performance.