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The Rise of Infographics

Posted on in Marketing

the-rise-of-infographicsThe popularity of infographics has skyrocketed over the past year. In fact, they have become so popular that the term is somewhat of a buzzword. What exactly is an infographic? The word infographic is short for information graphic. While the concept is certainly not new, infographics have become a widely used tool for website owners, social media mavens and bloggers alike.

In an age when people are overloaded with information, its easy to understand why infographics have risen in popularity. Simply put, they provide people with information in a format that is easy to consume and share. From an SEO (search engine optimization) standpoint, infographics are gold. An effective infographic will improve traffic, interactivity and sharing. People love infographics. They love to spend time looking at them and they also love sharing them with their colleagues and friends.

Infographics take a complex idea and break it down into an easy to understand visual format. If done correctly, an infographic can help users understand complex concepts in a short period of time. When you need to explain or depict information in an interesting way, you may want to consider using an infographic. Unlike blocks of text, users will be drawn immediately to an infographic. Because the format is visual, users will spend some more engaging with your content.

Aside from being engaging, infographics are also easy to share. Integrating infographics into your content or sharing them in your social media feeds will increase interaction. Work with your web designer to make it easy for users to share the infographics you include in your content and be sure to link to them in your social media posts. You’ll be surprised at how quickly a useful, eye catching infographic can spread.

So what makes a good infographic? The beauty of infographics is their simplicity. You need to have a unique design that accurately depicts the information you are trying to get across. Work with your web designer to make sure the infographic visually represents the information in a simple and easy to understand manner.

Unlike charts and graphs, infographics allow for a great deal more creativity. You can integrate a great deal more information into an infographic and it doesn’t have to be all empirical data like it does in a chart or a graph. A successful infographic simplifies information in a visual manner that is visually stunning, easy to understand and valuable enough that people will want to share it with other people.

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