The New iPhone – Will it change anything?

Posted on in Marketing

Screen shot 2013-09-12 at 12.47.33 PMA more affordable iPhone will be available in stores starting September 20. Apple announced it will be releasing two iPhones in September, the iPhone 5c and the iPhone 5s. The 5c is priced at $99 with a 2 year plan, making it more accessible to people who want an iPhone, but haven’t been able to afford it in the past. What does the release of the 5c mean for your business? It will likely mean more people will be using smartphones to access your website.

The iPhone 5c will have a large 4-inch screen, plastic casing and will be available in blue, green, pink, yellow and white. Consumers who are eager to get the colorful new iPhone in their hands will be able to pre-order tomorrow, September 13. The new iPhones will come with improvements including new sounds, picture-sharing features and iTunes Radio features.  The 5s will have Touch ID fingerprint-sensor technology as an option to unlock the phone and confirm purchases. Apple says the 64-bit chip will make the 5s operate twice as fast as the iPhone 5.

Excitement over the new more affordable iPhone 5c and the higher end 5s is likely to put smartphones in the hands of many more consumers. Apple predicts it will have sold over 700 million iOS devices by next month. As a business owner, you will want to look at how your website may be impacted by an increasing number of mobile users.

In order to best serve visitors to your site who are using smartphones, you will want to evaluate your existing website. Does it provide a seamless cross-platform browsing experience? If not, you really should consider transitioning to a responsive website design. Responsive websites adapt to the screen size of the user’s device to create an optimized browsing experience.

Another consideration to discuss with your web designer is the performance of your website. Do your pages load quickly? If not, you could be losing business. The performance of your website is critical to your bottom line.

According to KISSmetrics:

  • 73 percent of mobile Internet users have visited a website that loaded too slowly
  • 51 percent of mobile Internet users have visited a website that crashed, froze, or received an error
  • 38 percent of mobile Internet users have visited a website that wasn’t available
  • 47 percent of consumers expect a web page to load in 2 seconds or less
  • 40 percent of consumers leave a website that takes more than 3 seconds to load
  • Even a 1 second delay in page response can result in a 7 percent reduction in conversions

Therefore, as a business owner, you need to make sure your website loads quickly and performs optimally for mobile Internet users. As more smartphones like the iPhone 5c enter the market, more and more people will be accessing your website from the mobile web. Now is a good time to evaluate your website’s performance across all platforms and make improvements as necessary.

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