Search engine optimization or SEO is rather enigmatic for most business owners. However, in the Internet age, SEO is critical to your success as a business owner. Therefore, it’s important to understand how develop an effective SEO strategy and continually monitor the impact of any new updates the search engines make. Spotting the impact of leading search engine updates will allow you to adapt your strategy and continue to rank high in the search engine results pages for your targeted keywords.
Perhaps you’ve heard of Google’s latest update, Google Penguin 2.0. While the mental image of a penguin is cute and harmless, the Penguin update shook up the industry. In fact, it has severely impacted the ranking of many websites. As a business owner, it’s important for you to consider how this update has impacted your website. While the impact of Google Penguin 2.0 can be difficult to spot, there are a few key signs to look out for, including:
1.A decrease in rankings for terms that you’ve been targeting. If you’ve been consistently targeting carefully selected terms for your business and have noticed a drop in rankings for these terms, then you may have cause for concern. Talk with your web designer to determine if the cause for the drop in ranking is Google Penguin-related or if you simply need to adjust your SEO strategy.
2.A warning message in Google Webmaster Tools saying you have unnatural links. Identifying unnatural links was one of the major parts of the Penguin update. Therefore, if you’ve received a warning message from Google Webmaster tools relating to unnatural links, you need to discuss this with your web designer immediately in order to address this problem. If these links haven’t already started hurt your ranking, they will soon.
3.A significant decrease in visitor numbers for terms that previously brought you a lot of traffic. Experiencing a large drop in the number of visitors for consistently productive terms is a major red flag. You’ll want to act quickly to avoid losing out on a significant source of leads for your business.
These are just a few telltale signs that your site has been impacted by Google Penguin. As the 2.0 update rolls out, it is important for you to closely work with your website designer to monitor your SEO closely.
If you think you’ve been impacted by Google Penguin and want to find out more, get in touch. At Pinpoint Digital, we’re ready to provide you with the SEO services you need to position your business for future success.