As a business owner, it is important to look at the growth of non-English speakers in the United States. For example, there are now more than 37 million Spanish speakers in the United States today. According to Pew Research, this represents a 233 percent rise in Spanish speakers since 1980, when there were only 11 million. By 2020, the number of Spanish speakers is anticipated to be upwards of 41 million.
With this in mind, should you make your site multi-lingual? What is your target demographic? Certainly, there is a growing multi-lingual population within the United States. If you are interested in reaching this demographic, then you may want to at least consider it. Additionally, does your website attract visitors from around the world?
Discuss the traffic your website is currently receiving with your web and marketing professionals. Do you want to attract a larger, multi-lingual demographic to your website? If you do, then you will want to think about making your website multi-lingual. Whether it’s to attract multi-lingual citizens in the U.S. market or international customers, here are a few tips to help you start planning to make your website more accessible.
According to the research firm IDC, Internet users are 4 times more likely to make a purchase from a company that communicates in their language. In order to reach a multi-lingual demographic, you’ll need to replicate your current site in multiple languages. Your web designer will be able to discuss the intricacies of this process with you and provide you with different options for a multi-lingual website solution.
When putting together a multi-lingual web presence for your business, you’ll need to consider search engine optimization for each language. For example, popular English search terms for your business may be entirely different in a foreign language. This means you’ll need to pay careful attention to optimizing your content. For URLs, you can use a subdomain or a subdirectory to improve SEO in multiple languages.
Making your website multi-lingual won’t be easy, but if you work with your web and marketing professionals, you will succeed. It simply requires research and careful planning. If reaching a larger, multi-lingual demographic is important to you, then the investment will be worth it to the future of your business.
Have you considered making your website multi-lingual?