The warm summer days are upon us now and with it consumer behavior is changing. After the long winter and spring, consumers take every opportunity they can to get out during the summer. The fresh air and hot summer sun provides the perfect combination to bring customers into your business. While many of your customers will still be viewing your website, a large number of them will be looking for information prior to visiting your business in person.
Therefore, now is the ideal time to get your website read for the summer rush. If your website isn’t optimized for mobile, now is the time to talk to your website designer. A responsive design will provide visitors to your website with a seamless browsing experience regardless of what device they are using.
Remember, many of your customers in the summer will be out and about enjoying their precious moments in the sun. This means your website will receive a high volume of traffic coming from tablets and smart phones as people explore shopping opportunities between summer time recreation and dining.
Summer also provides a great opportunity to make subtle branding changes. You might take a more casual approach to your logo design or make slight changes to your websites colors. Talk with your website designer about shifting your branding to align with the laid back casual mood of summer time visitors.
Update your website’s main images, graphics and headers to inspire shoppers to get in the mood for summer time shopping. For example, if you own an outdoor gear equipment store, you might feature images of kayaks on mountain lakes, hikers climbing scenic trails and families around the campfire roasting marshmallows. All of these images will set the scene for an exciting summer inspired design on your website. You can even include your social media fans in on the fun by featuring fan photos on your site throughout the summer.
Finally, you will want to update your call to action for the summer. Your call to action should now focus more on offline conversions rather than online. Even a subtle modification in your call to action will encourage visitors to your website to come visit your business in person. If you’re short on ideas for your seasonal web design, CT web design firm, Pinpoint Digital, will be able to provide you with comprehensive services to put your visitors in the mood for summer time shopping excursions at your place of business.