One of the most important components of any search engine marketing campaign for your web site is monitoring your progress. If you visit your own web site often then you may be skewing your results. Google Analytics allows you to add an exclusion to prevent Google from counting hits that result from certain sources. To add an exclusion you must first determine your IP address. The following steps can be performed to configure an exclusion.
- Go to www.whatismyip.com in your web browser. This web site will provide a line which reads “Your IP Address Is: ” and will be followed by four numbers separated by periods. Record this set of numbers exactly as it is shown on your screen.
- Log into Google Analytics and drill down to the site you want to work on.
- Click on Filter Manager and then on Add Filter. Provide a filter name such as “Exclude Desktop IP” and then choose the “Exclude all traffic from an IP address”. Then enter the IP address you obtained in step 1 into the IP Address field. Precede all periods with the forward slash () character. Add the web site using the Add button and then click on Save Changes.