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What is a RSS Feed, and How Can My Small Business Benefit by Using It?

Posted on in For Geeks Only

Like most small business owners, you have probably segued from print advertising to online marketing and advertising to draw in new customers for your company. Online media makes it easier for customers and other industry leaders to keep up with your company, and what you have to offer. Once you start exploring the options of online marketing, you’ll find you have many more options to market than you would ever have with print advertising.

What is RSS?

RSS is also known as Really Simple Syndication that helps make your and your customers online reading easier and efficient. RSS is free, and your customers can use it to have new company information sent to them instead of them searching online for it. RSS is a great tool in that it does not take up space in people’s inboxes, it saves them from hours of research every week, and they stay current with any news about your small business.

Ways Small Businesses Can Use RSS

There are countless ways you can use RSS for your business, and here are a few to start you off with.

  • Create Your Own Content-Any web content can be a RSS feed. All you have to do is to update the information on a regular basis.
  • News-Many RSS feeds present short introductions to news articles. This will update customers when you release a press release, website update, etc.
  • Promotions and Events-Using RSS to reach the masses is a great way to let people know of any promotions or events you are putting on in the near future.
  • Blog-Many small business owners write every week on their blogs for customers to read. Adding a RSS feed on your blog can attract an entirely new audience that is interested in hearing what you have to say.
  • Articles– Writing articles are a more formalized way of writing, where you write multiple articles on the same topic or subject to interest readers. You can write an article a week, which will notify your readers on their RSS feeds.
  • New Products– Are you about to launch a new product? Then you can add the details about any new products to a RSS feed to update new and current customers.
  • Newsletters– If you create a monthly company newsletter and you send it to your subscribed customers, you can think about changing it into a RSS format in addition to e-mailing it.
  • Links Directory– Many small businesses have a links directory, and they can create a RSS feed of any new links they add to their directory in the last week.

So as you can see, there are many ways small businesses can use RSS feeds to reach new and existing customers. If you have interesting things to say about your business, people will be interested in reading about them. Virtually any content on the web today can be created into a RSS feed. Isn’t it about time that you start using RSS?

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