Are your web pages loading slowly? You can really speed up page load times by optimizing photos. Page load times are critical to the success of your business website. If your website is sluggish, most users are going to navigate away from your site in favor of your competitors. To prevent losing customers, you need to have nimble, fast loading web pages.
Optimizing your photos is quick and easy. You’ll notice the benefits right away. Optimized images allow for quicker uploads, page load times and allow you to use more images if you want. In order to optimize your photos, you’ll need to reduce their file size. For example, say you have a 1.2MB photo you want to upload to your website. You can reduce this file to 72KB and it will still look great on your web page.
Most photo editing programs allow you to preview images prior to reducing their size so you can make sure they will look amazing on your web pages. If you don’t have image editing software, Irfanview, Picasa, GIMP, Photofiltre and FastStone are all adequate free options. For more advanced editing, you might consider Photoshop or Illustrator.
When it comes to optimizing your images, you’ll typically be working with JPG, GIF or PNG files. JPG is ideal for image with gradients such as photographs. GIF is best suited for blocks of repetitive colors such as logos, line art and illustrations. PNG is used to preserve partial transparency and large amounts of colors. Keep in mind that PNG takes up more space than GIF, so try GIF first if you’re looking to keep file sizes down.
While you can optimize images on your own, you may want to work with your web design professional to help you reduce photo sizes and speed up page load times. This way, you’ll be sure to get the best results possible for your website. It’s important for your images to load quickly so you avoid losing business to the competition.
Are your images optimized?