Preparing Your Business for the Holiday Shopping Season

Posted on in Marketing

Two of the biggest shopping days of the year, Black Friday and Cyber Monday, are quickly approaching. While these are huge days for shopping and e-commerce, they also mark the beginning of the holiday shopping season. As a business owner, your preparations should already be underway. The holiday season presents a unique marketing opportunity for service and retail based businesses alike. Here are some simple things you can do to prepare your business for the holiday shopping season ahead:

Website Maintenance
A seamless user experience on your website is critical to your success. While your website may run perfectly with a normal amount of traffic, it may not be designed to handle the added surge of holiday traffic. Contact your web design professional to make sure your website is streamlined and your hosting is up to the demands you anticipate for this year’s holiday season. Remember, if your website is slow, buggy or completely down, your competition is just a click away.

Holiday Email Marketing
The holiday season provides a unique opportunity for email marketing. If you are interested in starting an email marketing campaign, the holidays are an ideal time. You can offer special rewards to your subscribers and reach your target audience directly with holiday promotions, specials and new product arrivals. Work with your web designer to create a customized email marketing campaign for the holidays.

Mobile Optimized
More and more of your customers are going to be interacting with your business’s website on their mobile devices. In order to provide them with the best possible user experience, you should consider optimizing your website and emails for mobile viewers. Discuss your options for mobile optimization with your website designer. Keep in mind, users aren’t looking for anything fancy, just a quick and easy way to interact with your business on the go.

Coupon URLs for Social Media
A trendy option for marketing your holiday promotions this year is coupon URLs. These coupons are designed specifically for sharing on social networking sites. If you have an active social media following, it might be worth discussing with your web designer. These coupons can be easily shared, monitored and tracked so that you can evaluate your return on investment and gauge interest in your holiday promotions.

Special Holiday Policies
Don’t forget to customize your policies for the holidays. Many businesses change their hours of operation, shipping schedules and shipping fees for the holiday season. In the holiday rush, it can be easy to overlook these policies on your website and social networking sites.

Leave a Reply

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

Read More