Pinterest is a powerful way to for retailers to boost their engagement and ultimately, online sales. People browse Pinterest for inspiration. Whether they’re planning a vacation, a party, a room makeover, a meal, a garden or an afternoon project with their children, Pinterest is a wonderful place to get creative ideas.
As a business owner, you can create gorgeous images to share on Pinterest. Focus on creating images that Pinterest users will want to pin. When other users pin your images, it will generate more traffic to your website.
For example, say you own a fly fishing shop. You can create stunning pictures of your flies that will be worthy of pinning. While these images will certainly entice others to pin them, you will also want to create other related images.
Consider creating landscape images of people fly fishing, images of fly rods and fly boxes gorgeously displayed in the home and images representing your favorite freshly-caught fish recipes. All of these images will come together to tell a powerful story for your brand and engage users on Pinterest. Users will have a deep understanding of how your fly fishing equipment will enrich their lives and pin your images for future inspiration and for sharing with others.
When you are able to successfully inspire and engage users through your images on Pinterest, you’ll inevitably generate traffic back to your website. This will in turn help you generate more sales.
For retailers, Pinterest is a powerful resource that can help with brand storytelling and in the long run boost conversion rates. Many online shoppers use Pinterest to gain inspiration and plan their purchases. Browsing Pinterest for ideas can be exciting and fun for shoppers. As a retailer, it’s your job to make sure you are creating images that are inspiring and engaging for your target demographic.
While adding another social media site to your business’s online presence may seem like a hassle, Pinterest is well worth the investment of your time. Unlike other social media sites, Pinterest allows you to engage with users on a very personal and emotional level. The old saying, “A picture is worth a thousand words,” holds true with Pinterest. Users will come to know your brand on a whole new level. Over time, you can become a tastemaker in your industry by sharing carefully curated images.
How do you currently engage with your customers? Have you tried out Pinterest?