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Page Optimization

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Page optimization is a key component of search engine optimization. In particular, page optimization focuses on increasing your website’s ranking on search engine results pages (SERPs). Optimization for pages breaks down into two basic components:

  • Off-page optimization – This relates to the quality and relevance of your backlinks.
  • On-page optimization – This relates to the SEO of the actual pages on your website

Many small business website owners have a basic understanding of page optimization, but in order to see a real improvement in ranking on SERPs, professional services are generally required. Pinpoint Digital offers page optimization services designed to create SEO friendly pages that will help improve your ranking on the SERPs.

Search Engine Friendly Web Pages

Keywords still remain central to making your web pages friendly to the search engines. Current standards place a heavy emphasis on keyword density. At one time, it was acceptable, even favorable to stuff web pages with keywords. Now, keywords should be used much more sparingly. The first use of a keyword establishes the context of the content for a search engine. A later usage of the keyword affirms the context for a search engine. However, subsequent instances of the keyword can actually diminish the value of the keyword in terms of SEO. Therefore, when you are setting out to create search engine friendly web pages, you need to carefully integrate them into your content.

More Than Just Meta Tag Optimization

Meta tags are used to tell the search engines how to index your web pages. These tags used to be another prime target for keyword stuffing. However, search engines now caution the use of keyword meta tags. In fact, using keyword meta tags may actually hurt your ranking in the search results pages.

Instead of focusing on meta tag optimization, you should devote your energies to building SEO into your overall web design. It is a much more effective and comprehensive approach to optimization that will yield lasting results. A professional will be able to help you update your page optimization strategy to comply with current search engine standards.

Building SEO into Your Web Design

A comprehensive approach to page optimization involves building SEO into your web design. In general, you can build SEO into your design by focusing on the following:

  • Titles/Subtitles – Always include keywords in your titles and subtitles or sub headings. Keep your titles/subtitles short, descriptive and to the point.
  • URLs – Build SEO into your URLs. They are important for SEO and can be easily overlooked. Include relevant keywords in your URLs when you can. Make your URLs descriptive. A user should have some idea of what the page is about based on the URL.

If you haven’t updated your on page SEO in a while, chances are you could be hurting your ranking in the SERPs. Pinpoint Digital can help you evaluate your current page optimization and bring it up to current standards. In order to be successful in the modern online marketplace, you will need to go beyond meta tag optimization if you want to truly create SEO friendly pages.

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