All of us, regardless of whether we are business owners or simply consumers have come in contact with innumerable logos. Logos tend to be focal points of brands and most marketing messages contain them. However, it’s likely that you can only recall a very small percentage of the logos to which you have been exposed. While people may compliment a logo when it is in front of them, for either great graphical design or some other draw, that logo is more likely than not quickly forgotten. The true test of a logo is whether it sticks in your memory and whether it is associated with the company to which it belongs.
Logos are far more than a visible piece of art to attach to a website or a letter heading; they are a means of communicating a message to your prospects, clients and stakeholders. A great logo will last for decades and can cement a company’s ethos, message and services in a glance, while giving your customers the courage to place their trust and money in your company.
The Fundamentals of a Great Logo
A great logo should carry a strong message that resonates with your customers. It should be clear and concise and should not require additional explanations to be deciphered or understood. If you have to explain your logo for someone to understand it then it may not be the most effective logo you could have. A logo should leave the viewer feeling positive and connected to you and your brand.
Ultimately, a logo should brand your company in a responsible and desirable way. It should be connected to your customer’s needs and be placed in appropriate places for your customers to readily identify and respond to. Intrinsically, this tool must also be universal and used online as well as on paper. A logo should be used consistently and frequently over time to gain trust and momentum through the power of imagery.
The End Results
A logo should leave a lasting impression. This means that the message conveyed by a logo should convey your brand and be easily associated with your business. The plan of creating your logo and awareness of your products and services should be well thought-out. A logo is often the foundation for the graphical branding of a business so it is typically not something to scrimp on. Investing the money upfront to get a quality logo that will stand the test of time in your business is well worth it.
Some examples of the logos that we have created at Pinpoint Digital can be found in our Logo Design Portfolio.