When you think of a brand, what comes to mind? For most people it’s the logo. This is why your logo is the most important part of your brand. As a business owner, it is important for you to understand how your logo is perceived and how it represents your brand.
While you may not realize it, many of your favorite brands have slightly modified their logos over time. Even though logo designs are changed subtly over time, those changes do have an impact on our perception of the brand. For example, the iconic Apple logo has changed considerably over time. The Apple logo is iconic, yet demonstrates that the company is on the cutting edge of design.
What does your logo say about your brand? Is it time for a redesign? Over time, your business evolves and your logo needs to keep pace. If you plan to redesign your logo, you will want to work with your designer. The redesign needs to capture the essence of your brand and still be recognizable or at the very least relatable to your existing customers.
As your online presence grows, you’ll need to make sure you are representing your brand. Many businesses overlook their social networking profiles in terms of branding. A big mistake many businesses make is to use their standard logo for profile pictures and banners.
Often, a standard logo will not fit the dimensions of the social media profile’s picture spaces. As a result, the logo will appear distorted. Instead of just dropping your existing logo into these profiles, ask your web designer to design a logo and banner image to fit the exact dimensions required for each of your social media profiles. This will improve your brand identity and make your business look more professional.
The key to logo design is consistency. Make sure you are presenting a consistent logo throughout all of your marketing collateral, both online and off. Finally, don’t be afraid to give your logo an update from time to time. If done correctly, it will advance your brand.