Many businesses are turning to native advertising as a way to strengthen their online marketing strategy. However, it’s important to remember that everything on your website can have an impact on search engine optimization (SEO). What kind of an impact does native advertising have on SEO?
Is native advertising good for SEO? Native advertising can be good for SEO, if it is effectively integrated into your online marketing strategy. Native advertising is created to fit naturally within the content of a website or other media platform such as Facebook, Twitter or Instagram. Because native advertising is integrated seamlessly into your content, it can be beneficial for your websites SEO.
Unlike display advertisements, native advertisements are aligned with your page content. Display advertisements are designed to stand out and are typically placed above or to the side of the page content. Native advertisements can serve to enhance the page content by providing useful information and acting as a strong call-to-action.
Native advertising is less interruptive than traditional display advertising. As a result, it provides a better user experience. You can use native advertising to promote a product, service, promotion or event. Because native ads are a seamless part of your page content, they are more likely to be viewed and shared. User engagement such as viewing, reading and sharing improves your SEO.
When used to promote strong, useful website content, native advertising can help you grow readership, establish authority and earn backlinks which are all important for SEO. The key is to invest some time into creating outstanding native advertising that seamlessly blends with the rest of your web content. If you integrate native advertising into your online marketing strategy, you will see results.
If you’re not sure where to start, you can sit down with your marketing professional to develop strong native advertising content for your website and social media platforms. Once you have a strategy in place, you can be confident that your native ads will benefit your conversion rates as well as your SEO.